Culinary Trade Show Marketing

Every single detail at your trade show booth, be it ever so small, makes some sort of a statement. You just can’t not communicate*.
Culinary trade show marketing (we call it KMM**) is based on the classical elements of Comprehensive Trade Show Marketing, which are: “brand positioning”, “event goals”, and “target group”.

The KMM elements catering, personnel and equipment let visitors to your booth experience your brand with all their senses. This multisensory experience ensures that they’ll remember their visit, and your brand, for a long time.

Interested in making your next trade show appearance even more memorable?

Yes, I’d like to find out MORE, please call me.

*meta-communicative axiom by Paul Watzlawick

**The word mark “KMM culinary trade show marketing” is the property of The Catering Company.


If your brand were a a meal, how would you describe it?

Modern Unique Traditional
Regional Varied

International Creative Down-to-earth

We’ll give your trade show appearance the perfect culinary flavor to match your branding.

Yes, I’d like to find out MORE, please call me.


Wouldn’t you love it if our trade show service team lived your company philosophy, just like your company employees do?

Cooks, teamleader, service hostesses, and bar keeper, all of them are part of your brand identity.

The way they greet your guests, their personal appearance: we have staff that makes your trade show booth come alive.

Make the best of every possible detail, so visitors will remember you, and your booth, for a long time.

Yes, I’d like to find out MORE, please call me.


Is quality tangible?

You’ve probably noticed this yourself: when you hold something valuable in your hands, you can see and feel the quality. And this is just what you’ll be able to see and feel with our tableware, our stemware and the cutlery: you will notice the difference.

Our catering equipment doesn’t just serve a purely functional purpose at your booth, it also conveys a sense of professionalism and quality down to the very last detail.

Yes, I’d like to find out MORE, please call me.

Nationwide Trade Show Catering

Lots of trade shows – one caterer!

With The Catering Company, you can use one caterer for all your trade show appearances in Germany. Because we specialize in trade show catering, we have the necessary infrastructure. This means you don’t have to look for a new caterer for every show, and you don’t have to deal with different service standards every time.

Have a look at the trade shows and cities where you can find us in 2018.

Augsburg Essen Cologne Nürnberg
GrindTEC E-World Anuga FoodTEC Euroguss
SHK imm cologne embedded world
Berlin   The Tire cologne Fensterbau Frontale
Fruit Logistica Frankfurt IFH Intherm
Innotrans Light+Building Leipzig Interzoo
Belektro J. P. Morgan Challange Buchmesse PCIM
Achema Chillventa
Düsseldorf Automechanika Munic BrauBeviale
METAV Buchmesse ISPO SPS/IPC/Drives
GIFA Hannover Automatica Stuttgart
Rehacare Altenpflge Intersolar Electronica LogiMAT
Medica Aluminium Industriemesse AMB
IAA Nutzfahrzeuge
Euroblech Wolfsburg


If you don’t see your trade show or city here, just give us a call at 0049/2301/94858 0 or send us an email We can support you at the show of your choice. That’s a promise.